UK's National Strategy for AM (afternoon session) Ben Griffin - Innovate UK

UK's National Strategy for AM (afternoon session) Ben Griffin - Innovate UK

Biography

As Innovation Lead for Design at Innovate UK, Ben is responsible for the development of the organisation’s national design strategy and support programme including the ‘design foundations’ funding competition.

Since training as an industrial designer at Brunel University, Ben’s career has reflected the evolving and increasingly strategic role of design in business. During a 12 year period as principle designer and latterly non-executive director at TheAlloy - a leading UK design consultancy - Ben led and delivered award-winning product, interaction and service design projects across many sectors and for clients ranging from start-ups through to established multi-nationals.

Ben’s passion for human-centred design stems from a belief that, whilst technology can make new products and services possible, whether or not they are commercially successful ultimately depends on the motivations and behaviour of people.