Ben Farmer is Strategy and Programme Lead at HiETA Technologies Ltd. Exploiting additive manufacturing, HiETA is a product design and manufacturing company, specialising in thermal management and light-weighting. Ben is also a co-founder and Non-Executive Director of Robot Bike Company Ltd, which has designed a developed a range of customisable high performance full-suspension mountain bikes that are realised via additive manufacturing. Prior to HiETA, Ben held various roles at Airbus Group over a period of nine years, including the transnational leadership of composite technology development at Airbus, and Additive Manufacturing integration at Airbus Group. Ben holds degrees in Materials Science and Engineering and Business Administration from the University of Bath, a Doctoral degree in Materials Science and Metallurgy from the University of Cambridge and is a Chartered Engineer. Ben lives in Bristol with his wife and two sons.